THE BEAUTY IN ALL THINGS

The new creation by III Interior Design for the interior of the Diana apartment, in Itaim, unveils two of our most fundamental philosophies: the beauty in all things and the optimal use of materials.

The developed concept envisions timeless living by evoking beauty beyond aesthetics, elevating the essential qualities of proportion, harmony, and human scale.

Beauty takes shape in the architectural composition—organic lines pleasing to the eye, spatial fluidity, and nature seamlessly integrated through light, colors, and textures.

The essence of home is reclaimed in every detail, like a reliquary of memories and stories that announce the uniqueness of this creation.

THE PHILOSOPHY OF OPTIMAL USE

A celebration of living through the harmony of the senses.

In the sensory experience evoked by forms, colors, and textures, the philosophy of optimal material use unfolds, fostering unique living experiences.

A palette of pastel tones layered over rustic materials evokes a sense of belonging, articulating a deliberate dialogue between indoors and outdoors, nature and the built environment.

Like a living organism, voluptuous and organic forms shape the space, stimulating emotions and inviting an intimate reading of the home's subtleties. In the proposed materiality, the authenticity of the home is exalted—pure and natural elements that translate well-being through sound, touch, scent, sight, and ergonomics.

In a balanced interplay, smooth and textured surfaces create dynamism, poetizing the tactile experience present in walls, furniture, objects, and vegetation. Thus, memory and imagination are projected into a multisensory space, entwining the sublime in this creation.

THE SUBLIME—THE ESSENCE OF CREATION

Through meticulous design curation, III Interior Design orchestrated iconic pieces imbued with cultural and historical values, engaging in dialogue with contemporary and original design to evoke the sublime.

At the meeting point between past and present, we elevate the refinement of each detail. In the interplay of concave and convex forms shaping the custom furniture, sophisticated originality defines the concept of the Itaim apartment.

A space inhabited by designers such as Pierre Paulin, Jader Almeida, Finn Juhl, Estúdio Orth, and Inês Schertel—sculpted through forms, tones, textures, and volumes that merge into transcendence, unveiling our multicultural repertoire.

This dwelling consecrates beauty, multisensoriality, and timelessness in perfect harmony, revealing the divine essence of this creation.