Truss Academy: A Space of Transformation, Craft, and Brand Power

Truss Academy is more than an educational hub — it’s a stage where transformation, technique, and experience meet. Developed for Grupo Boticário and located at a strategic address on Avenida Rebouças in São Paulo, the space materializes the premium essence of the Truss brand through an architectural language that balances rigor and beauty, boldness and control, branding and belonging.

Architecture as Metaphor: Rigor, Movement, Sensation

The design draws from a conceptual lexicon of six core values — rigor, movement, sensation, power, transformation, and beauty — to craft a space that is as immersive as it is functional. With over 1,300 m² across two levels, the academy translates brand values into spatial experience, weaving together mirror-clad galleries, hands-on classrooms, a professional studio, lounge and café areas, and an auditorium for 100 people.

The architecture plays with rhythm and repetition — from the ceiling folds that echo a sense of movement, to mirrored corridors that create an illusion of infinite space. These are not mere aesthetic gestures, but metaphors for growth, evolution, and the layered process of becoming — whether for a student, a stylist, or a brand ambassador.

Spatial Performance Rooted in Learning and Lifestyle

Each area was designed with a narrative in mind — from the aspirational student’s first visit to immersive events with influencers and Truss educators. The journey begins at the reception lounge and unfolds through a curated sequence of learning, creation, and connection: a Beauty Room with 10 styling stations, a Color Bar showcasing the full Truss range, and Hands-On rooms designed for immersive technical practice. Upstairs, coworking areas, a private meeting room, and a kitchen support faculty and brand operations with the same level of detail.

The Galeria Truss is the brand’s core: an immersive installation space that connects learning to aspiration and brand culture, reinforcing the message that beauty is transformation — from the inside out.

Material Language and Technical Excellence

The palette balances industrial minimalism with tactile refinement. Black metal, polished concrete, mirrored stainless steel, translucent polycarbonate, and nickel-plated finishes meet natural textures like wood, linen, and bouclé — reinforcing the duality between softness and strength, technique and warmth. Every detail — from bespoke display modules to custom furniture — contributes to the academy’s scenography and immersive power.

Sustainability was addressed at multiple levels, with the project pursuing LEED certification through conscious material choices, energy-efficient lighting, water reuse systems, and a recycling program — a silent, yet powerful expression of the brand’s environmental awareness.

A New Benchmark in Beauty Education

By bringing together architectural mastery, strategic branding, and sensorial design, Truss Academy becomes a cultural object — a space where technique becomes artistry, and education becomes experience. It’s a project that speaks not only of beauty, but of ambition, identity, and future.

Interior design: ARCHITECTS OFFICE 

Sócio-responsável:  Greg Bousquet

Equipe dedicada: Raphaell Valença, Cássio Riman, Ariel Szslafsztein, Thais Beraldo, Natalia Santos, Marcelo Fava, Renata Ribeiro, Marcelo Checchia, Marina Mota e Pedro Augusto